Make sure that your Pinterest business account is properly branded, and clearly fits in with your broader social media identity. This is essential for monitoring your social media strategy and results.

A business account offers in-depth Pinterest analytics for your business. How to Get Started With Pinterest for Ecommerceīefore we get started with our tips on how to use Pinterest for eCommerce, you will need to set your account up in a way that gives you maximum opportunities to promote your online business. If you haven’t started using Pinterest marketing for your eCommerce business, then it’s definitely time to start.

Using Pinterest for eCommerce can help your brand reach a larger audience, improve your visibility in search results, and make more sales. When you post and display products, you can create links between the product page, social platform, and your website. So Pinterest improves your brand’s visibility to a large number of interested customers. This form of social commerce refines the buying journey and makes it easier for you to turn traffic into customers. This means users can discover your products on Pinterest, click on them, and get taken straight to a checkout page.

This allows your store to sell products directly on the platform in your posts. Pinterest also partnered with Shopify to let online stores create buyable pins. Of all the social media platforms, Pinterest is one of the most effective for eCommerce marketing.Įcommerce businesses can use product pins to gain lots of free traffic, run powerful ads that reach your exact target audience, and significantly boost sales. So if they find and like your Pinterest Pins, there’s an excellent chance that you can convert them into customers. This means the vast majority of people on Pinterest have a strong buying intent. Here’s an interesting statistic for you – 89% of Pinterest users are on Pinterest looking for purchase inspiration.